Vans used in RSPB recruitment drive
Howard Lake | 16 May 2004 | News
Nature conservation charity RSPB has commissioned a mini-fleet of eye-catching vehicles to help them in their drive for new supporters.
The RSPB now has five white Vauxhall vans which each carry a distinctive image of one of Britain’s favourite birds, painted by wildlife artist Mike Langman. The vans will be delivered to the RSPB’s English regional offices to help in their presence at county shows, exhibitions and other events throughout the year to explain what the Society does and how it helps birds and other wildlife.
The RSPB’s Marketing Director, Karen Rothwell said: “The vans will be an
invaluable aid to raising our profile at public events this summer. They will provide a genuine eye-catching talking point.” She added: “an important element to our choice of these vans was the level of fuel
economy and low emissions, which is crucial for an organisation like the RSPB which takes its transport policy seriously.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.