Winner of first mobile charity lottery announced
Howard Lake | 6 May 2004 | News
Million-2-1 and NSPCC have run what they claim is the “first mobile charity lottery”.
The NSPCC mobile phone lottery has announced its first winner, Claire Raikes, who received £1,000 this week.
Scott Davies, Game Development Director at Million-2-1, the licensed lottery manager which operates the lottery, is confident that mobile lotteries will prove effective fundraising tools. “Mobile lotteries put a donation mechanism into the hands and handbags of charity supporters 12 or more hours a day”, he said.
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Susan Davies of NSPCC added: “By giving 35% of the ticket value back to us – 75% more than their legal duty, Million-2-1 made this a really effective way for us to raise money to help prevent child abuse.”
The first winner, Claire Raikes, runs a virtual community acting as a money mentor to the ‘fiscally challenged’. Claire intends to spend the money on a trip to Central America, where she will donate £100 of her winnings directly to another children’s charity, Casa Alianza.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.