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Department of Health funds second round of BHF’s anti-smoking posters

BHF anti-smoking poster
British Heart Foundation BHF anti-smoking poster

The Department of Health has contributed an extra £1 million to fund a second burst of the British Heart Foundation’s (BHF) ‘Give Up Before You Clog Up’ anti-smoking campaign.

The extra funding is paying for poster advertising at more than 1,700 poster sites across England. The posters feature the arresting ‘goo’ imagery linking a cigarette tube and a fat-filled artery.

The Department had already pledged £15 million in 2003 over three years for charities to run tobacco control campaigns on its behalf. It contributed the additional £1 million after the BHF reported that almost half of all smokers who called its anti-smoking helpline since 1 January 2004 have quit smoking.

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The adverts will remain on prominent roadside billboards and underground stations until 15 May 2004.

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