Boots chooses Tommy’s, the Baby Charity as charity of the year
Howard Lake | 24 March 2004 | News
Tommy’s the Baby Charity is to partner with high street retailer Boots in a one-year affiliation beginning in April 2004.
The aim of the partnership is to raise £200,000.
The first fundraising initiative is the sale of character pin badges that will be available in Boots stores throughout the UK and the Republic of Ireland from 5 April 2004. There are four to collect; Gerry the Giraffe, Tommy the Tortoise, Topsy the Tiger and Ziggy the Zebra and they will be on sale for a suggested donation of £1.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.