Why your supporters are wealthier than you expect. Course details.

Mercy Corps receives 10 times more online than offline

Howard Lake

Howard Lake | 17 January 2004 | News

American non-profit Mercy Corps says it received $100,000 of credit card donations online in one weekend in the wake of the recent Iranian earthquake, ten times more than it received offline in the same period.

The value of the Internet as a fundraising tool for emergency organisations continues to grow. As well as being the response medium of choice for many people in the USA and the UK when giving to an emergency appeal, Mercy Corps found that it was attracting new donors online. Half of the online donations, according to the non-profit, came from Iranian-Americans who had not donated to it before.

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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