Directory of Social Change's year in numbers
Howard Lake | 17 January 2004 | News
The Directory of Social Change has listed the numbers behind its success in 2003.
We’re not quite sure how useful this is, but the Directory of Social Change has calculated totals for a range of activities it undertook last year. It is a fascinating (or dull, depending on your view) list of actions taken and achievements made during the year.
As well as taking 11,800 book orders
and despatching around 50,000 books, the organisation delivered training courses to 2,546 delegates and attracted 2,836 delegates to conferences/events. As well as printing 87,000 brochures, DSC received 90,000 telephone calls, mailed 249,000 fliers, and sent 123,156 email newsletters to its 10,263 subscribers. It researched 4,000 different trusts, reached 1,174 paying subscribers to the Trustfunding Web site, and secured 3,000 registrations to the freely available Government funding Web site. (Sadly it claimed 600,000 “hits” to the latter, which is such a misleading measure of Web site success as to be useless).
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DSC even knows that it served 10,800 lunches and 21,600 cups of tea and coffee to delegates during the year.
Most importantly, this and the other activity detailed meant DSC helped 17,178 people from 13,742 organisations. This work was done by approximately 40 people, one of whom presumably had the unenviable task of amassing all this data.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.