Amnesty International Ireland to raise funds with e-cards

Howard Lake | 5 December 2003 | News

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Amnesty International (AI) Ireland has launched a new e-card site that it hopes will raise funds for the human rights organisation.

AI Ireland has worked with specialist e-card designers CARDmarket to create www.amnestyecards.com. The site offers a selection of e-cards across four themes: Love and Friendship, General greetings (such as New Home), Christmas wishes and Irish sentiments. Although the eCARDS are free, users are invited to make a donation to the charity and to join the organisation.

Amnesty Ireland Trading Manager Lino Olivieri said: “We decided to set up a new e-card site as we believe that free e-cards are an ideal way of attracting large numbers of visitors to our site, so publicising worldwide the work of Amnesty International’s Irish operation. We see e-cards as a very important part of our marketing activities.”

The selection of cards features a range of images, ranging from traditional Christmas pictures to fun pictures of sunflowers and amusing flying hearts. The cards can be sent to individual recipients or to multiple e-mail addresses.

Once the card is sent, the sender is encouraged to sign up to receive AI Ireland’s e-mail updates, and to make a donation or a purchase.

CARDmarket is an all-Ireland marketing organisation for Irish artists and craftspeople. It is supported by The Crafts Council of Ireland and Invest Northern Ireland.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.