Amnesty International Ireland to raise funds with e-cards
Howard Lake | 5 December 2003 | News
Amnesty International (AI) Ireland has launched a new e-card site that it hopes will raise funds for the human rights organisation.
AI Ireland has worked with specialist e-card designers CARDmarket to create www.amnestyecards.com. The site offers a selection of e-cards across four themes: Love and Friendship, General greetings (such as New Home), Christmas wishes and Irish sentiments. Although the eCARDS are free, users are invited to make a donation to the charity and to join the organisation.
Amnesty Ireland Trading Manager Lino Olivieri said: “We decided to set up a new e-card site as we believe that free e-cards are an ideal way of attracting large numbers of visitors to our site, so publicising worldwide the work of Amnesty International’s Irish operation. We see e-cards as a very important part of our marketing activities.”
The selection of cards features a range of images, ranging from traditional Christmas pictures to fun pictures of sunflowers and amusing flying hearts. The cards can be sent to individual recipients or to multiple e-mail addresses.
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Once the card is sent, the sender is encouraged to sign up to receive AI Ireland’s e-mail updates, and to make a donation or a purchase.
CARDmarket is an all-Ireland marketing organisation for Irish artists and craftspeople. It is supported by The Crafts Council of Ireland and Invest Northern Ireland.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.