Whizz-Kidz to benefit from first international chest press challenge
Howard Lake | 26 November 2003 | News
Health club members will be lifting a weight that is equivalent to that of the Eiffel Tower to raise money for children’s mobility charity Whizz-Kidz and the Hilton Foundation Disaster Relief fund in “The Big Push”.
Health club chain LivingWell is staging the first international chest press challenge, named “The Big Push”, to raise money for charity and to educate members in the benefits of incorporating resistance activity in their work out.
The Big Push will take place on Saturday 6th December 2003 at over 80 LivingWell clubs in the UK, Australia and Brazil, when members and team members take part to lift a combined weight of 10,000,000 kilos – the equivalent weight of the Eiffel Tower. Thousands of members are set to take part in the challenge, which will run from 7am – 7pm, to raise money for the two charities.
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Members will register their involvement and are then encouraged to get sponsorship for bench-pressing a pre-agreed safe amount of weight on the day, for example the equivalent of a baby African elephant or a London Bus.
On the day, weight stations will be set up for club members to carry out their challenge under the supervision and ./guidance of LivingWell health and fitness professionals. This event is also set to highlight the important part weight activity plays in a balanced exercise programme, particularly with women who want to shape up and reduce body fat, with the potential benefit of helping to prevent the onset of osteoporosis in later life.
Emma Butler, Communications Officer for the National Osteoporosis Society said: “Weight training is a great bone building exercise for people of all ages. Combined with a healthy balanced diet it can play a major preventative role in the fight against osteoporosis.”
To make The Big Push even more fun participants are encouraged to dress up and have themed hours. Participants who raise over £50 will also be entered into a prize draw to win a 28 widescreen TV with Home Theatre Kit (worth £599) donated by Argos Ltd, another corporate supporter of Whizz Kidz.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.