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Leonard Cheshire launch Christmas appeal
Howard Lake | 16 November 2003 | News
This year’s Leonard Cheshire Christmas appeal mailing will be sent out later this month to warm donors, and will highlight the
severe shortfall of respite care services in the UK.
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The mailing from the UK’s largest voluntary sector provider of support to disabled people will illustrate the problem through a collection of newspaper cuttings based on articles from national newspapers. The main letter highlights the benefits
of respite services to disabled people and their families and calls on donors to support Leonard Cheshire’s respite services.
Leonard Cheshire, Head of Individual Giving, Pippa Jones said: “Christmas is
our most important mailing. We hope that using genuine news cuttings to illustrate the problem will have a real impact on our donors at a time when thoughts focus on the family environment.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.