Great Fundraising Organizations, by Alan Clayton. Book cover.

BSkyB donates advertising space to NSPCC

Howard Lake | 14 October 2003 | News

BSkyB has donated billboard space to the NSPCC for placement of its most recent ad campaign.

NSPCC benefited because it is BSkyB’s Charity of the Year as nominated by BSkyB employees. The media company has donated 81 billboard sites to the NSPCC, in addition to its employee fundraising target of £125,000 minimum.

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