BSkyB donates advertising space to NSPCC
Howard Lake | 14 October 2003 | News
BSkyB has donated billboard space to the NSPCC for placement of its most recent ad campaign.
NSPCC benefited because it is BSkyB’s Charity of the Year as nominated by BSkyB employees. The media company has donated 81 billboard sites to the NSPCC, in addition to its employee fundraising target of £125,000 minimum.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.