New Peter Pan logo for Great Ormond Street
Howard Lake | 8 October 2003 | News
To herald the 100th centenary of Peter Pan in 2004, Great Ormond Street Hospital Children’s Charity (GOSHCC) has unveiled a new Peter Pan logo, which was inspired by the bronze statue that sits in prime position outside the hospital.
The logo, which depicts “the boy who never grew up” blowing fairy dust from his hand, will be used on all the charity’s publications to promote fundraising events and initiatives throughout the 100th anniversary year, alongside the charity’s teardrop symbol.
The statue, which was created by Diarmuid Byron-O’Connor and unveiled in July 2000, was turned into an eye-catching graphic by design agency Tequila at no cost to the hospital.
Advertisement
JM Barrie, the author of “Peter Pan”, gave the copyright of his classic play to Great Ormond Street Hospital in 1929. Ever since, the magical story has brought fairytale endings to countless sick children from around the country whom the hospital has treated.
Peter Pan was performed for the first time on 27 December 1904 at the Duke of York’s Theatre, London. This December, a new live-action version of the play starring Jason Isaacs, Richard Briers, Lynn Redgrave and Olivia Williams will be released worldwide. The world premiere of the film, in aid of GOSHCC, will kick off a year of fundraising events to celebrate the centenary.
Dona Selby, Executive Director of GOSHCC said: “We are very grateful to Tequila for the work they have done. I am confident that the new logo will help us in our mission to publicise Barrie’s extremely generous gift to the hospital and Peter Pan’s 100th birthday.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.