Norwood launches its first viral e-mail appeal
Howard Lake | 24 September 2003 | News
Anglo-Jewish charity Norwood is using a viral e-mail appeal for the first time.
The viral appeal forms part of the charity’s Rosh Hashanah (Jewish New Year) annual appeal. The charity is aiming the e-mail appeal at supporters aged between 20 and 40, and hopes to raise £90,000.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.