Radio stations raise £112,000 with Bring a £1 to Work Day
Howard Lake | 1 August 2003 | News
Radio Investments Ltd’s 21 UK radio stations raised over £112,000 for Macmillan Cancer Relief on 19 June 2003.
Radio Investments’ stations include Silk FM, Sun FM, Arrow FM and Wessex FM and cover more than 3 million people. Each radio station worked alongside local Macmillan Appeal offices to promote the event encouraging local businesses to sign up and get their members of staff to bring one pound to work for Macmillan.
The campaign resulted in 1,766 companies registering to take part on the day. Many received publicity from a roving reporter who accompanied a Macmillan staff member to collect the donations in person. An on-air mention acknowledged the companies’ support.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.