Complicated Lives – Sophisticated Consumers
Howard Lake | 30 July 2003 | News
The latest addition to the UK Fundraising Bookshop is ‘Complicated Lives – Sophisticated Consumers, Intricate Lifestyles, Simple Solutions’ by Michael Wilmott and William Nelson at the Future Foundation.
The culmination of three years research with Abbey National, this book explores how steadily rising affluence and greater freedom have brought us more choices, more opportunities and richer lifestyles than ever before. These are key issues for fundraisers and direct marketers seeking to communicate effectively with donors and supporters.
The book will be published on 28 August 2003 at £19.99, although you can pre-order it for £13.99 via the UK Fundraising Bookshop.
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The book was featured in the Sunday Times last weekend and author Michael Wilmott will discuss it and the ‘Anxiety Society’ on BBC Breakfast news on Tuesday 5th August at 08.15.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.