Fruitful partners with SMStextgiving
Howard Lake | 15 July 2003 | News
Fruitful Fundraising will be promoting text giving to UK charities in partnership with SMStextgiving.
Smstextgiving Limited, the not-for-profit service which collects charitable donations via mobile phone text messaging, has entered into a joint venture agreement with London-based Fruitful Fundraising to promote text giving to charities across the UK.
Chief Executive of Fruitful Fundraising Chris Coleridge said: “Working with Smstextgiving enables us to complement our extensive range of services and allows our donors to sign up for regular donations to their preferred charity anytime and anywhere in the UK.”
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There is no charge to sign up to Smstextgiving. Once a charity has signed up to the service it promotes its donation keyword and a short code telephone number to supporters. Donors opt in to giving, either regular or one-off donations, by sending a single text message to the short code incorporating the charity keyword. They then receive regular text messages from their charity, which are billed to the donor’s mobile phone account.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.