Online and SMS auctions
Howard Lake | 28 May 2003 | News
Here’s the latest roundup of online and SMS auctions being run by charities.
Model Elle Macpherson recently had her body cast as she stood in one of Selfridges’s shop windows. The casting was part of the London store’s Body Craze event. The original cast will be auctioned next week in an SMS auction run by Flytxt with income from the 50p messages being donated to children’s charity Ark.
Children’s charity Kidsout is running an online auction offering a day out for four at Silverstone race track as the top prize. The auction runs from 23 May to 2 June 2003. Promotion of the event included a viral e-mail campaign and a dedicated URL – www.kidsoutauction.co.uk.
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British Heart Foundation aims to raise £10,000 with an online auction hosted by eBay in British Heart Week (7-15 June). Lots include a Formula 1 Ferrari team shirt signed by Michael Schumacher and Rubens Barricello.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.