Prostate Cancer's viral e-mail game secures 4,000 visitors

Howard Lake | 1 February 2003 | News

The Prostate Cancer Charity’s Sammy the Sperm viral game generated 4,000 visitors to the charity’s Web site from just 20 initial e-mail messages.

The campaign was created by Publicis Networks and had a budget of £15,000. The game involved Sammy the Sperm having to reach Planet Prostate on the SS Ejaculate.

The campaign generated over 180,000 sessions and achieved 4,000 visitors to the charity’s Web site.

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