Fundraising Everywhere - Legacy and In Memory Conference, September 2026

Prostate Cancer's viral e-mail game secures 4,000 visitors

Howard Lake | 1 February 2003 | News

The Prostate Cancer Charity’s Sammy the Sperm viral game generated 4,000 visitors to the charity’s Web site from just 20 initial e-mail messages.

The campaign was created by Publicis Networks and had a budget of £15,000. The game involved Sammy the Sperm having to reach Planet Prostate on the SS Ejaculate.

Advertisement

Posthub advert. Meet the postal partner that saves time and money for charities. Like yours.

The campaign generated over 180,000 sessions and achieved 4,000 visitors to the charity’s Web site.

Loading

Mastodon