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Prostate Cancer's viral e-mail game secures 4,000 visitors

Howard Lake | 1 February 2003 | News

The Prostate Cancer Charity’s Sammy the Sperm viral game generated 4,000 visitors to the charity’s Web site from just 20 initial e-mail messages.

The campaign was created by Publicis Networks and had a budget of £15,000. The game involved Sammy the Sperm having to reach Planet Prostate on the SS Ejaculate.

The campaign generated over 180,000 sessions and achieved 4,000 visitors to the charity’s Web site.


How to move from Fundraiser to CEO - by Bruce Tait. Upwards white arrow on blue background.