Tube's anti-tout scheme to benefit London charity
Howard Lake | 10 January 2003 | News
London Underground’s latest attempt to tackle ticket touts will raise funds for homeless charity St Mungo’s.
London Underground is hoping to cut the number of used tickets resold by touts. Tube passengers at Briston Tube station are being encouraged to deposit their used tickets in specially designed bins: for every ticket placed in the bins London Underground will make a donation to St Mungo’s.
The trial scheme began on 19 December 2002 at Brixton and if successful will be rolled out to other stations on the Tube network.
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Group Station Manager, Paul Jessett said: “The problem of ticket touting at Brixton is horrendous. This simple idea, thought up by staff at the station has given us a real chance of beating the touts while helping our local charity – St. Mungo’s. By cutting out the aggressive touts those in real need are getting practical help from our customers.”
It is estimated that up to £1 million is lost each year in ticket sales through ticket touting.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.