Great Fundraising Organizations, by Alan Clayton. Book cover.

Red Cross to trial new interactive TV advert service

Howard Lake

Howard Lake | 6 November 2002 | News

The British Red Cross is the first advertiser to trial a new interactive TV advertising service on Channel 4 which will allow viewers to make a donation while they watch the advert.

The advert will be broadcast over three weeks on Channel 4 and their E4 channel via the Sky digital platform. Viewers will be able to press the red button and make credit or debit card donations, typing their details into a section at the bottom of the screen.

Read “British Red Cross to make interactive ad first for C4” by Dan Williamson at Revolution.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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