Ian Kerr of Midas Charity Appeals suggests that listening to donors does, of course, pay off.
“A few months ago I went back to an ex-client hoping for new business. I was dripping smiles and bonhomie until they said “You only taught us one thing – ask our donors advice on everything!”
“One particular donor suggested that a small plaque was put in the room his trust paid for. He explained that he did not want recognition, but others might, and the plaque would be a catalyst. Others did, and my smile returned!”
Ian Kerr would be interested in your ideas.
Get free email updates
Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]