Fundraising news, ideas and inspiration for professional charity fundraisers

Asking donors what they think

Asking donors what they think

Ian Kerr of Midas Charity Appeals suggests that listening to donors does, of course, pay off.

“A few months ago I went back to an ex-client hoping for new business. I was dripping smiles and bonhomie until they said “You only taught us one thing – ask our donors advice on everything!”

“One particular donor suggested that a small plaque was put in the room his trust paid for. He explained that he did not want recognition, but others might, and the plaque would be a catalyst. Others did, and my smile returned!”

Ian Kerr would be interested in your ideas.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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