Asking donors what they think
Howard Lake | 23 October 2002 | News
Ian Kerr of Midas Charity Appeals suggests that listening to donors does, of course, pay off.
“A few months ago I went back to an ex-client hoping for new business. I was dripping smiles and bonhomie until they said “You only taught us one thing – ask our donors advice on everything!”
“One particular donor suggested that a small plaque was put in the room his trust paid for. He explained that he did not want recognition, but others might, and the plaque would be a catalyst. Others did, and my smile returned!”
Advertisement
Ian Kerr would be interested in your ideas.
Related posts
Banks waive credit card charges for tsunami relief donations
New consumer mailing service aims to help charities boost direct marketing budgets
PDSA promotes Gift Aid for items donated to its shops
Big Church Day Out gives Tearfund enough new donors to fund 1m meals
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.