The Prostate Cancer Charity has launched its first viral e-mail campaign.
The campaign promotes a game in which Sammy the sperm has to travel to Planet Prostate to escape to the outside world. John Neate, chief executive at the charity, told Revolution magazine: “It’s fun, educational and tackles a tricky subject in an engaging way.”
The Prostate Cancer Charity worked with digital marketing agency Publicis NetWorks and games company Player Three to create and distribute the game, which will be targeted at men aged 25 to 45.
Read Cancer charity builds awareness online by Amanda Nottage at Revolution.
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