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Prostate Cancer Charity runs its first viral e-mail game

Prostate Cancer Charity runs its first viral e-mail game

The Prostate Cancer Charity has launched its first viral e-mail campaign.

The campaign promotes a game in which Sammy the sperm has to travel to Planet Prostate to escape to the outside world. John Neate, chief executive at the charity, told Revolution magazine: “It’s fun, educational and tackles a tricky subject in an engaging way.”

The Prostate Cancer Charity worked with digital marketing agency Publicis NetWorks and games company Player Three to create and distribute the game, which will be targeted at men aged 25 to 45.

Read Cancer charity builds awareness online by Amanda Nottage at Revolution.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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