Giving Campaign outlines potential for planned giving products in the UK

Howard Lake | 6 August 2002 | News

The Giving Campaign has published research by Henley Management College into the opportunities for the development of planned giving products in the UK.

A staple element of philanthropy in the USA, planned giving products are not as developed in the UK. The Giving Campaign,

which aims to encourage a culture of giving and to increase the amount of money given to UK charities, has therefore commissioned research into its potential in the UK.

Amanda Delew, Director of The Giving Campaign, said: “Planned giving could have a major impact on charity fundraising. Many people already give regularly through payroll deductions or by direct debit and some wealthier donors have their own charitable trusts. But the UK

remains a long way behind the USA, where vehicles that combine key elements of charitable donations and investments are very popular, helping planned giving to account for as much as 40% of voluntary sector income.

“The report we are publishing today suggests there could be a real demand for attractive planned giving products, UK style. For planned giving to develop here, creative people from the financial and charity sectors need to come together, as they are beginning to do, to design and promote the

products that meet this need.”

Speaking at the launch of the report, Professor Adrian Sargeant of Henley’s Centre for Voluntary Sector Management said that planned giving offered a “win-win-win” solution. Donors would be able to give tax-effectively, charities would receive assured income streams, and financial services firms could expand their markets and strengthen their brands.

You can download the report from the Giving Campaign.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.