Cascaid and FARM-Africa win Best Fundraising Strategy award

Howard Lake | 31 July 2002 | News

Cascaid Marketing’s fundraising and marketing consultancy partnership with FARM-Africa has scooped the development agency the Institute of Fundraising 2002 award for Best Fundraising Strategy (larger charities).

The award is designed to recognise “excellence in fundraising”. Cascaid has been one of the charity’s key partners in fundraising and marketing since

1998, and have helped it re-thinking its whole strategic approach by developing a five-year fundraising and marketing plan.

The plan incorporated the complementary communications mix of direct mail, advertising, public relations and corporate fundraising which has resulted in the charity achieving its committed giving target of £500,000 a year ahead of schedule.

Three years ago, FARM-Africa had 1,200 supporters and it

aims to reach 10,000 by 2004. The agency is well on its way to reaching this having already recruited 7,500 donors. The net result for the organisation is an increase in total voluntary income of 268 per cent in just four years.

This is the second major award for FARM-Africa whose direct marketing manager, Richard Turner, won ‘Fundraiser of the Year’ award at the Professional Fundraising and the Institute of Fundraising awards 2001. Cascaid was also

pleased to receive its own award for its work with charities, when it won the Charity Times ‘Supplier of the Year’ in 2001.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.