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Depaul Trust to air first interactive TV advert

Depaul Trust to air first interactive TV advert

A homelessness charity will be the first organisation to launch an interactive TV advert next month.

The two-minute advert will encourage the audience to decide how a fictional teenager Paul should react. Whichever option the audience chooses, Paul eventually ends up in the same position – homeless and begging.

The advert will run on Kingston Interactive Television (KIT) in Hull from 16 August.

Read Write my story by Meg Carter at SocietyGuardian.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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