A homelessness charity will be the first organisation to launch an interactive TV advert next month.
The two-minute advert will encourage the audience to decide how a fictional teenager Paul should react. Whichever option the audience chooses, Paul eventually ends up in the same position – homeless and begging.
The advert will run on Kingston Interactive Television (KIT) in Hull from 16 August.
Read Write my story by Meg Carter at SocietyGuardian.
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