SMS text votes work for Big Brother
Howard Lake | 14 July 2002 | News
Fundraising using premium-rate SMS with mobile ‘phones could work very well, if Channel 4’s experience with the Big Brother TV show is anything to go by.
According to research by Baskerville’s Mobile Internet newsletter, viewers have already spent £850,000 on text message voting in relation to the show. This accounts for nearly 30% of all votes.
Read Big Brother makes big money with SMS by Nick Farrell at VNU.net.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.