Savvy charities do not always need to be told what to do – some just emulate the activities of others.
UK Fundraising’s free e-mail newsletter has carried adverts for the past two years, and this has inspired the National Literacy Trust to test paid-for advertising in their e-mail newsletter, NLT News. Indeed, for their first paid advert they have even stuck to the same layout as the adverts in UK Fundraising News.
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