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Blackbaud announces membership management enhancements to Raiser's Edge

Blackbaud announces membership management enhancements to Raiser's Edge

Technology provider Blackbaud has announced enhancements in the membership management in its fundraising software, The Raiser’s Edge®.

The enhancements include the introduction of RE:NetMembers, a new online, membership-focused component of The Raiser’s Edge.

“Membership organisations universally are looking to expand their ability to both understand and connect with new and existing members in a very efficient and cost effective way,” said Germaine Ward, Vice President of Products at Blackbaud. “Our goal with this release is to provide enhanced tools that help non-profits better serve their members.”

RE:NetMembers allows organisations to provide Web-based services for members to manage their relationship with the organisation. This should produce cost-savings as traditional outreach and renewal methods are streamlined and integrated with The Raiser’s Edge.

The Raiser’s Edge can now be used by non-profits to push information to its members via e-mail, drive members to its Web site to renew membership or register for an event, and accept credit-card payments online for gift memberships or donations. The same features can be used to help establish relationships with potential members.

The Raiser’s Edge also now allows organisations to scan membership cards to track attendance at events and provide face-to-face services such as processing renewals and printing membership cards or updates on the spot. This should help organisations to keep track of members, analyze membership data and provide enhanced member services.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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