RSPCA wins charity award in New Media Age awards
Howard Lake | 25 June 2002 | News
The RSPCA has won the charity category in the New Media Age Effectiveness Awards.
RSPCA’s online strategy won the award because the judges deemed it “an excellent example of how to use the Web for activism, prospect acquisition and more efficient use of staffing resources.”
The site’s clarity helped reduce e-mail enquiries so effectively that the charity was able to move a member of staff to other duties.
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RSPCA’s win recognised its main site and three microsites.
Highly commended mentions were given to Drop the Debt’s e-mail campaign and YouthNet’s three viral e-mail campaigns.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.