Open University advertises on iTV
Howard Lake | 22 May 2002 | News
The Open University is using iTV for the first time in a marketing campaign.
The campaign will launch next week, and will be promoted on the Web via 60 sites. The iTV campaign features an interactive prospectus and lead generation service that is designed to encourage viewers to request course prospectuses.
The campaign has been developed by Channelbay.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.