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Open University advertises on iTV

Howard Lake | 22 May 2002 | News

The Open University is using iTV for the first time in a marketing campaign.

The campaign will launch next week, and will be promoted on the Web via 60 sites. The iTV campaign features an interactive prospectus and lead generation service that is designed to encourage viewers to request course prospectuses.

The campaign has been developed by Channelbay.

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