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Charities to gain 5p for each text message

Charities to gain 5p for each text message

Mobile marketing specialist The Mobile Channel has announced a new service where corporate clients will donate to charity for every one of their text ads sent out.

Charities should receive 5p for every text message sent by The Mobile Channel’s corporate clients, which include Procter & Gamble.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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