Charities don't carry paid-for advertising on their Web sites

Howard Lake | 25 March 2002 | News

Few charities are carrying paid-for advertising on their Web sites and are missing out on a revenue stream.

Ninety per cent of Web sites developed for charities by Web design agency Mediafish “have refused to allow banner advertising, even though the company has identified potential sources of income,” writes Nicola Hill in Charity Times.

Hill quotes Howard Lake of Fundraising UK Ltd: “it is amazing how few charities have advertising on their sites. It may be because fundraisers are not used to promoting their charity online and therefore don’t see it as an income stream.” Lake added that e-mail newsletters “may be a lucrative advertising revenue source for chraities in the future.”

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.