Planned Parenthood Federation of America (PPFA) raises $70,000 online in one day
Howard Lake | 21 March 2002 | News
PPFA’s success occurred on 31 December 2001, bringing their online donations total for their end-of-year campaign to $380,000.
The results were presented by PPFA Director of Direct Response Molly Smith Watson, and reported by Donordigital Online News.
The end-of-year campaign promoted online giving in a number of ways. The direct mail appeal to donors included a post script which encouraged them to give online and before the end of the year. It provided a specific URL which helped the non-profit track responses generated from the paper appeal. The non-profit’s telemarketing campaign mentioned giving online. It also sent an e-mail appeal to 55,000 names.
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The total raised online was $380,000, including one $55,000 gift. The average online gift, excluding this big gift, was $78.
PPFA also revealed that its online-only donors includes one person who who has given two $10,000 gifts.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.