Fundraising news, ideas and inspiration for professional charity fundraisers

E-mail signature promoted

E-mail signature promoted

While some charities are testing direct and viral e-mail campaigns, any charity can encourage its supporters to use e-mail to help promote them online.

While some charities are testing direct and viral e-mail campaigns, any charity can encourage its supporters to use e-mail to help promote them online. The humble e-mail signature is still overlooked by many charities. Yet it is a simple method of gaining extra free promotion for a fundraising event or appeal. How many e-mails do your charity’s supporters send each day?

Medical charity Healthprom is one charity that is asking its supporters to give them added publicity. They promote both their own site and their charity shopping mall at UshopUgive.com.

Visit their How you can help page and look at their Add us to your e-mail signature option.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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