E-mail signature promoted
Howard Lake | 21 January 2002 | News
While some charities are testing direct and viral e-mail campaigns, any charity can encourage its supporters to use e-mail to help promote them online.
While some charities are testing direct and viral e-mail campaigns, any charity can encourage its supporters to use e-mail to help promote them online. The humble e-mail signature is still overlooked by many charities. Yet it is a simple method of gaining extra free promotion for a fundraising event or appeal. How many e-mails do your charity’s supporters send each day?
Medical charity Healthprom is one charity that is asking its supporters to give them added publicity. They promote both their own site and their charity shopping mall at UshopUgive.com.
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Visit their How you can help page and look at their Add us to your e-mail signature option.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.