UK public's views of overseas aid 'out-of-date'

Howard Lake | 7 January 2002 | News

A survey by international development charity VSO has found that the UK public has an out-of-date understanding of international development work.

A survey by international development charity VSO has found that the UK public has an out-of-date understanding of international development work. It reveals that people are still influenced by the images of Live Aid in 1984-5: nearly three-quarters believe that developing countries “depend on the money and knowledge of the West to progress”.

If this is true, then fundraisers at development charities might well have succeeded in generating the funds, but failed at communicating the changing needs and conditions of their partner communities.

Read Live Aid images still influence attitudes to developing world at Ananova.

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.