Survey of who reads direct mail
Howard Lake | 3 November 2001 | News
A survey finds that 16-24 year olds are the least likely to read direct mail.
A survey by Taylor Nelson Sofres of people’s reaction to direct mail reports that 16-24 year olds are least likely to read direct mail. Those aged 55-64 are the most likely age group to read it.
The survey reports that 33% claim never to read direct mail they receive, with 45% saying they read it only occasionally. Only 12% of recipients always read what they receive.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.