Direct dialogue criticised in Evening Standard
Howard Lake | 21 June 2001 | News
Writing in the Evening Standard, Melanie McDonagh really doesn’t like direct dialogue fundraising. She accepts it works, but just doesn’t like it.
Writing in the Evening Standard, Melanie McDonagh really doesn’t like direct dialogue fundraising. She accepts it works, but just doesn’t like it.
Find out more in Coming to a high street near you by Melanie McDonagh at ThisisLondon.com.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.