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Direct dialogue criticised in Evening Standard

Direct dialogue criticised in Evening Standard

Writing in the Evening Standard, Melanie McDonagh really doesn’t like direct dialogue fundraising. She accepts it works, but just doesn’t like it.

Writing in the Evening Standard, Melanie McDonagh really doesn’t like direct dialogue fundraising. She accepts it works, but just doesn’t like it.

Find out more in Coming to a high street near you by Melanie McDonagh at ThisisLondon.com.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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