Survey of Australian non-profits and their Web use

Howard Lake | 18 June 2001 | News

The third annual Internet Survey of Australian Non-Profit Organisations has just been published. Conducted by Martin Johnson of Sydney’s Wesley Mission, the survey asked over 700 Australian non-profit organisations how they used their Web sites.

The third annual Internet Survey of Australian Non-Profit Organisations has just been published. Conducted by Martin Johnson of Sydney’s Wesley Mission, the survey asked over 700 Australian non-profit organisations how they used their Web sites.

According to Johnson, Australian non-profits need consistent web quality and daily updates to maintain long-term donor support. Only 2% of non-profits managed to update their site daily.

The survey found that all sites asked for donations, but only 22% had an secure transaction (SSL) facility and only 19% of organisations asked visitors to subscribe to an e-mail news service.

Fifty per cent of organisations had been online for three years or more. Web development is increasingly being outsourced, with 62% doing so, compared tothe 73% of organisations which, three years ago, were developing their Web sites in-house.

The majority of sites had 100 or less pages (73%) with only six percent having 500 or more pages.

“If Australian non-profits are to make the best use of their sites, they need to address these two issues”, said Johnson. “Especially when both these facilities are very easy to set up.”

Read the survey results and a summary of the findings.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.