Oxfam generates £70,000 online in a week
Howard Lake | 13 June 2001 | News
Oxfam GB raised £70,000 in online donations in one week at the time of the Indian earthquake.
Oxfam GB raised £70,000 in online donations in one week at the time of the Indian earthquake. Impressive as this was, this figure’s significance lies in that it equalled the amount donated by all other media, including the telephone.
Oxfam were taken by surprise: “That was quite a shock for us,” said Oxfam Web producer John Wood.
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Read Monitoring advances lead to first paid-for Oxfam campaign by Chris Dillabough at New Media Age.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.