Fundraising news, ideas and inspiration for professional charity fundraisers

Benchmarking service on awareness of charities

Benchmarking service on awareness of charities

The latest addition to UK Fundraising’s directory of research resources is the Charity Awareness Monitor.

The latest addition to UK Fundraising’s directory of research resources is the Charity Awareness Monitor. This is a syndicated awareness tracking service for charities run by the Future Foundation. The service reports on the spontaneous and prompted awareness of charities, and the recall of any public messages or publicity from charities in the previous three months. It also asks about people’s issues of concern, and their attitudes to giving money and volunteering.

Find out more from the Future Foundation and visit UK Fundraising’s directory of research resources.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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