Getting Started with TikTok: An Introduction to Fundraising & Supporter Engagement

Benchmarking service on awareness of charities

Howard Lake

Howard Lake | 10 June 2001 | News

The latest addition to UK Fundraising’s directory of research resources is the Charity Awareness Monitor.

The latest addition to UK Fundraising’s directory of research resources is the Charity Awareness Monitor. This is a syndicated awareness tracking service for charities run by the Future Foundation. The service reports on the spontaneous and prompted awareness of charities, and the recall of any public messages or publicity from charities in the previous three months. It also asks about people’s issues of concern, and their attitudes to giving money and volunteering.

Find out more from the Future Foundation and visit UK Fundraising’s directory of research resources.

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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