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Online jargon wastes £125m in UK businesses' marketing

Online jargon wastes £125m in UK businesses' marketing

UK businesses are wasting £125m a year in marketing because they are using too much jargon. They are wasting even more in lost sales, according to Hoover’s Online Europe.

UK businesses are wasting £125m a year in marketing because they are using too much jargon. They are wasting even more in lost sales, according to Hoover’s Online Europe.

The research company has launched a jargon-busting campaign called Death By Jargon which urges professionals to communicate more effectively.

Gehan Talwatte, managing director of Hoover’s Online Europe, said: “Our Death By Jargon campaign is designed to entertain professionals, as well as to point out how ridiculous some of their jargon sounds. We’re delighted that the Plain English Campaign, and many well-known characters in the Internet business community, are supporting our efforts.”

Find out more from Death By Jargon.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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