Online jargon wastes £125 million in UK businesses’ marketing
Howard Lake | 29 May 2001 | News
UK businesses are wasting £125m a year in marketing because they are using too much jargon. They are wasting even more in lost sales, according to Hoover’s Online Europe.
UK businesses are wasting £125m a year in marketing because they are using too much jargon. They are wasting even more in lost sales, according to Hoover’s Online Europe.
The research company has launched a jargon-busting campaign called Death By Jargon which urges professionals to communicate more effectively.
Gehan Talwatte, managing director of Hoover’s Online Europe, said: “Our Death By Jargon campaign is designed to entertain professionals, as well as to point out how ridiculous some of their jargon sounds. We’re delighted that the Plain English Campaign, and many well-known characters in the Internet business community, are supporting our efforts.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.