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Use of autoresponders as fundraising tool
Howard Lake | 28 May 2001 | News
We can’t all respond instantaneously to e-mail messages. There is however an automated method of offering such an immediate response, namely the autoresponder. This e-mail program allows a message to be bounced back instantaneously.
We can’t all respond instantaneously to e-mail messages. There is however an automated method of offering such an immediate response, namely the autoresponder. This e-mail program allows a message to be bounced back instantaneously.
This message could be a straightforward explanatory one, explaining that an individual response will be sent in due course. But enterprising fundraisers will note that these messages offer a fundraising or marketing opportunity.
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Sophie Egan, Fundraising Manager at The Tank Museum, for example, offers the following automatic response to an e-mail enquiry: “This message has been created by an auto responder confirming receipt of your mail.
While you await a reply, are you aware of the following.
Easter events –
http://www.tankmuseum.co.uk/special.html#actionman>
http://www.tiger-tank.com/
– Spring Bank Holiday Events – http://www.tankmuseum.co.uk/special.html#actionman “
This is a good example of using one of the often underused elements of e-mail.
- Online promotion of conservation volunteering (28 May 2001)
- Update on Volunteer Your PC programme (28 May 2001)
- New online forum for charity HR professionals (28 May 2001)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.