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Use of autoresponders as fundraising tool

Use of autoresponders as fundraising tool

We can’t all respond instantaneously to e-mail messages. There is however an automated method of offering such an immediate response, namely the autoresponder. This e-mail program allows a message to be bounced back instantaneously.

We can’t all respond instantaneously to e-mail messages. There is however an automated method of offering such an immediate response, namely the autoresponder. This e-mail program allows a message to be bounced back instantaneously.

This message could be a straightforward explanatory one, explaining that an individual response will be sent in due course. But enterprising fundraisers will note that these messages offer a fundraising or marketing opportunity.

Sophie Egan, Fundraising Manager at The Tank Museum, for example, offers the following automatic response to an e-mail enquiry: “This message has been created by an auto responder confirming receipt of your mail.

While you await a reply, are you aware of the following.

Easter events –

http://www.tankmuseum.co.uk/special.html#actionman>

Tiger Tank appeal

http://www.tiger-tank.com/

– Spring Bank Holiday Events – http://www.tankmuseum.co.uk/special.html#actionman “

This is a good example of using one of the often underused elements of e-mail.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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