Why your supporters are wealthier than you expect. Course details.

Oxfam offers banner ads to supporters

Howard Lake

Howard Lake | 24 May 2001 | News

Oxfam is encouraging online supporters to give the charity free publicity by placing banner advertisements on their Web sites. Its Web site offers five different adverts promoting Oxfam itself, its online auctions, fair trade goods, education site, and Millennium-related site.

Oxfam is encouraging online supporters to give the charity free publicity by placing banner advertisements on their Web sites. Its Web site offers five different adverts promoting Oxfam itself, its online auctions, fair trade goods, education site, and Millennium-related site.

In fact Oxfam allows supporters to place code on their site linking to Oxfam’s ads, rather than copying the graphics to supporters’ own Web sites. This gives Oxfam more control over the adverts’ distribution. In addition Oxfam asks that supporters let it know if they have added a link to the charity’s banner ads, and of course the form offers them a chance to sign up to the charity’s e-mail newsletter.

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

Visit Oxfam’s Link to us page.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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