Pop-up v banner ads

Howard Lake | 17 May 2001 | News

Pop-up adverts are more attractive to Web users than banner ads, but at the same time they annoy people more than banner ads.

Pop-up adverts are more attractive to Web users than banner ads, but at the same time they annoy people more than banner ads. Pop-ups, or adverts which appear in a separate browser window, are 50% more likely to attract users’ attention, according to a new survey. Conversely, 62% of users surveyed found pop-ups irritating, compared to only 32% who found banner ads intrusive.

It is not clear if the content and relevance of ads on a particular site were taken into consideration in this survey.

Find out more from Nua.

Related posts

UK Fundraising

4 January 2001

Trustee Act one month away

28 July 2004

Sky narrows down choice to two charities

UK Fundraising

15 June 2006

Trustee Conference to take place on 22 June

21 October 2021

Energy crisis sees trade union call on government to protect third sector workers

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.