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Action Research launches online sponsorship application

Action Research launches online sponsorship application

Medical research charity Action Research has added an

innovative e-business application to their Web site – online sponsorship.

The application is believed to be the first developed bespoke for a single charity. It allows sponsored runners, walkers and other volunteer fundraisers to raise money securely online by creating their own individual accounts on www.actionresearch.co.uk.

Mike Deyes, Action Research’s New Media Officer, said: “Charities have been looking for ways to raise money online for some time with varied success. This application combines the benefits of e-business with an established and successful way of fundraising”.

He continued: “The individual fundraiser benefits from a extremely useful tool, which they can publicise widely, while Action Research will capture data and raise income. The application also takes advantage of Gift Aid”.

He added that the online sponsorship module was suitable for any fundraising event, large or small.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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