Yahoo! focuses donated ad space on five charitable issues
Howard Lake | 16 April 2001 | News
Yahoo! is donating advertising space to five areas of non-profit activity, starting with organisations that promote racial tolerance. The other four issues that will receive free advertising are the environment, equal access to technology, disaster relief and AIDS.
Yahoo! is donating advertising space to five areas of non-profit activity, starting with organisations that promote racial tolerance. The other four issues that will receive free advertising are the environment, equal access to technology, disaster relief and AIDS.
The advertising includes keyword sponsorship. For example, an anti-racist advert could appear in response to a search with the word “Nazi.”
Advertisement
Yahoo! has been donating ad space to non-profits for several years, and runs public service announcements from the non-profit Advertising Council. The new move represents a desire to focus on areas that matter “to Yahoo employees and users,” according to Yahoo!
Read Yahoo selects five charitable causes, including racial tolerance by Anick Jesdanun at New Jersey Online.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.