[ad] Fundraising Everywhere Trusts and Major Donors Conference December 2026

Gilbert E-mail Manifesto

Howard Lake | 10 April 2001 | News

Repeat after me: “Email is more important than my web site!” So says Michael Gilbert, non-profit technology pioneer and founder of SocialEcology.com.

Repeat after me: “Email is more important than my web site!” So says Michael Gilbert, non-profit technology pioneer and founder of SocialEcology.com. We agree: UK Fundraising’s founder Howard Lake wrote in his 1996 book “using e-mail must form the cornerstone of a fundraiser’s strategy for fundraising on the Internet… Yet e-mail is often overlooked by fundraisers in the rush to acquire a WWW site.”




Read the Gilbert E-mail Manifesto.



Advertisement

Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.

Loading

Mastodon

Nonprofit Growth - 22-25 February 2027, Scotland.
A masterclass for charity leaders who want to grow their nonprofit's income.