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Gilbert E-mail Manifesto

Gilbert E-mail Manifesto

Repeat after me: “Email is more important than my web site!” So says Michael Gilbert, non-profit technology pioneer and founder of SocialEcology.com.

Repeat after me: “Email is more important than my web site!” So says Michael Gilbert, non-profit technology pioneer and founder of SocialEcology.com. We agree: UK Fundraising’s founder Howard Lake wrote in his 1996 book “using e-mail must form the cornerstone of a fundraiser’s strategy for fundraising on the Internet… Yet e-mail is often overlooked by fundraisers in the rush to acquire a WWW site.”

Read the Gilbert E-mail Manifesto.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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