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Launch of fundraising benchmark project

Launch of fundraising benchmark project

This year’s fundraising benchmark project, Fundratios, has been launched.

The Centre for Interfirm Comparison (CIFC) has launched the 2001 Fundratios project, the benchmarking management tool for fundraisers, in partnership with the Institute of Charity Fundraising Managers. Over 70 charities are taking part by providing statistics on a regular basis, covering growth,

costs and returns on fundraising activities.

This year’s study will include looking at the possibility of development industry standards for fundraising activities, based on five years of statistics.

The 2000 project, completed in October, involved 35 charities, with data covering up to March 2000. Voluntary income had grown by 8.4% over the previous year, and 44% over the past three years. Local fundraising income saw practically no increase, and largest growth came from trusts income and committed income.

Total increases in voluntary income has grown by the following percentages over the past five years:

  • 1996: 2.3%
  • 1997: 2.6%
  • 1998: 16.1%
  • 1998: 12.5%
  • 1999: 8.4%

Fundraising expenditure increased by 18.1% over the previous year. Most of this additional expenditure was spent on legacy marketing and committed giver recruitment, both of which have a long payback period. Income per £1 invested therefore fell from £5.51 to £5.07.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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