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E-mail not so good for political campaigning?
Howard Lake | 29 March 2001 | News
E-mail is an excellent tool for fundraising and campaigning but it is not effective for communicating en masse with government officials. A recent report from the Congress Online Project in the USA finds that officials receive so much e-mail that they tend to ignore much of it.
E-mail is an excellent tool for fundraising and campaigning but it is not effective for communicating en masse with government officials. A recent report from the Congress Online Project in the USA finds that officials receive so much e-mail that they tend to ignore much of it.
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Congress alone received 80 million e-mail messages last year.
This should not come as a surprise. Untargeted campaigning e-mail is as futile as untargeted fundraising e-mail. There are some effective ways of using e-mail to communicate with government officials and NetAction’s Virtual Activist 2.0 explains how.
Read the report on e-mail campaigning by the Congress Online Project.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.