Great Fundraising Organizations, by Alan Clayton. Book cover.

Scale of US giving online

Howard Lake | 28 March 2001 | News

James E. Austin, chair of the Initiative on Social Enterprise and the McLean Professor of Business Administration at the Harvard Business School, offers some statistics on online giving in the USA in the Chronicle of Philanthropy. “In 1999,” he writes, “according to estimates by the Initiative on Social Enterprise, about 4 percent of donors contributed

online, giving about $10-million. In 2000, online donors gave an estimated $250-million. The Initiative on Social Enterprise projects that by 2010 one-third of money donated will be given online.”

The full article, The E-Philanthropy Revolution Is Here to Stay, is published in the 8 March issue of the Chronicle of Philanthropy, but is available only to paying subcribers.

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