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Goverment's homelessness campaign raises only £10,000

Goverment's homelessness campaign raises only £10,000

The Government’s campaign to encourage people not to give to homeless people but to homelessness charities has raised only £10,000 in four months. The advertising campaign cost £240,000.

Read Homeless campaign raises just £10,000 by Jeevan Vasagar at SocietyGuardian.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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